Alchemy Group Brand Design | AG Logo

Logo

Brand values:

Unity, Young, Ambitious

Concept:

alchemy- A seemingly magical process of transformation, creation,
or combination.

The idea was to represent different brands coming together to
create magic. We used two different elements ie, circle and a
rectangle to create the "a" of alchemy.
The magic was created by using two different colours ie; orange and
purple overlapping each other to create a third colour.

Do's & Don'ts

Do
Alchemy Group

White Background

Alchemy Group

Dark Background

Alchemy Group

For Printing on

Don't
Stretched

Stretched

Tilted

Tilted

Opacity other than 100%

Opacity other than 100%

Border

Border

Drop Shadow

Drop Shadow

Eggplant Background

Eggplant Background

Blurred

Blurred

Font change

Font change