Job Description

The Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. In part with team leadership, the Brand Strategist participates in brainstorming sessions, also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform sound strategy and recommendation.

Responsibilities

• Taking a disruptive & impactful way of Influencer Powered Marketing to top brands & agencies at scale. Building and executing strategy to get more brands to take up WORD’s marketing services and solutions
• Connecting with Brand Managers and working on creative and data driven plans, campaigns.
• Ideating and churning creative pitches on branded content for prospective clients
• Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations
• Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
• Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and rec
• Working with teams to ensure client’s campaign deliverables & objectives are creatively and efficiently met
• Monitor campaign delivery and make adjustments/recommendations accordingly
• Participate in client communication and assistance to the sales team
• Partner with brand marketers, agencies and cross commerce into our campaigns
• Build briefs that inspire agency partners to create meaningful ideas rooted in consumer truths and insights
• Apply critical thinking and decision frameworks to drive more strategic conversations

What we are looking for

• 3+ years of communication and brand strategy experience
• Experience in integrating strategy into communication plans, selling ideas to senior leaders, managing innovative programs
• The Brand Strategist is responsible for the fluidity and efficient execution of all accounts of the Sr. Brand Strategist, ensuring that all campaign
• and administrative items are communicated to the appropriate teams and partner agencies
• In part with team leadership, the Brand Strategist participates in all meetings and client plan presentations. The Brand Strategist also aids in the development of plan recommendation decks, utilizing their knowledge of client’s business objectives, competitive landscape and marketplace analysis to inform.
• Taking a disruptive & impactful way of Influencer Powered Marketing to top brands & agencies at scale. Building and executing strategy to get more brands to take up Connecting with Brand Managers and working on creative and data driven plans, Ideating and churning creative pitches on branded content for prospective clients
• Utilize knowledge and understanding of client’s products/services and industry to effectively manage all daily tasks as well as guide development and education of assemble and assess media posts, post campaign analysis, and competitive reports to working with teams to ensure client’s campaign deliverables & objectives are monitor campaign delivery and make adjustments/recommendations accordingly
• Build briefs that inspire agency partners to create meaningful ideas rooted in consumer commerce
• Experience in integrating strategy into communication plans, selling ideas to senior
• Clear understanding and ability to translate energy into meaningful ideas and brand actions
• Track record of close collaboration with creative partners to bring innovative ideas to life
• Agency and client side experience
• Demonstrate success working cross translate into meaningful outputs/ability to influence
• Self-starter that has a relentless passion for knowing more and doing their best work, balanced with deep respect for the skills that others bring to the table.
• Creative energy and drive to think outside of the box. A knack for uncovering insights that inform strategy. Leads ideation and brainstorming sessions internally and externally that extract fresh thinking from attendees and results in actionable next steps.
• Storyteller: You don’t compile slides. You build a narrative that makes them feel heard, delivers against their objectives, and illuminates WORD’s creative potential and measurable value